“It’s About Helping With Design”

“I wanted to show that, as designers, we can do commercial and non-commercial work,” Ileana says. “Then I wanted to show that, with design, you can help solve problems… It’s not just about selling design; it’s about helping with design.”

Digital Design grad Ileana Hierro’s “Sandbox” project required many hours of research, brainstorming, and hard work. As her final project at VFS (and now her portfolio’s centrepiece), she built an in-depth branding guide from the ground up, conceptualizing a global non-profit organization that aims to strengthen communities in the process.

Ileana knew early on that she wanted her final project to not only show off her skills as a designer, but also her passion to help others. She decided to focus her project on highlighting the lack of children’s playgrounds in her hometown of Mexico City, and offered her solution to the problem: convert the city’s wasted and/or unused spaces into playgrounds.

Original resource Here