lunes, 15 de diciembre de 2008

327. personal branding : common sense.


You know what ? Be on the web is not easy.
I like the Personal Branding Topic a lot, a buy a book a year ago and after of read it I do a summary about the first tips to apply. Then I think a lot.
Then I search a lot on the web and my conclusion is that personal branding have a lot of common sense.

Yes, common sense.

Each time I read an article again about personal branding my conclusion remains the same, It not say anything new, but in one way or another, is good that it is writing. Anyway, I left some excerpts of what it once found on the web.

"Brand discovery is about figuring out what you want to do for the rest of your life, setting goals, writing down a mission, vision and personal brand statement (what you do and who you serve), as well as creating a development plan. Have you ever been called intelligent or humoous by your peers or coworkers? That description is part of your brand, especially if you feel those attributed pertain to you. To know if you’ve discovered your brand, you need to make this equation equal:

Your self-impression = How people perceive you

Before you enter the next step in the personal branding process, you’ll want to select a niche, whereby you can be the master of your domain. "

Create your brand --> Personal Branding Toolkit.

1. Business card
2. Resume/cover letter/references document:
3. Portfolio
4. Blog/website
5. LinkedIn profile
6. Facebook profile
7. Twitter profile
8. Video resume
9. Wardrobe
10. Email address

"you’ll have to actually communicate everything you’ve created to others."

You can find all the article here:

Personal Branding 101: How to Discover and Create Your Brand

Personal Branding 102: How to Communicate & Maintain Your Brand